I know a guy .who hates asking people for money. Actually, I know quite a few people who feel uncomfortable asking others for money, especially for services which they have rendered. Which seems strange, really. If you have given value for something, why shouldn't you be paid a fair fee for your expertise, skill or knowledge that you provided?
Even if you don't find it challenging to present your invoice, you might nonetheless find it difficult to ask someone else to pay you what you're objectively worth in the market. So you ask for less than the market rate and then end up feeling hacked off and resentful that you have been underpaid for your services, when in fact you never asked to be paid enough in the first place.
Why doesn't this guy like to ask to be paid for his services? And what is it that so many other people find so difficult about asking to be paid for their services? Well, the person to whom I was speaking thinks he might not be worthy enough to be paid, or at least not worthy enough to be paid what everyone else gets paid for similar services. It's therefore easier simply not to ask, or to ask for a low amount which is unlikely to be questioned or rejected. (Because if it is questioned or rejected, then it proves in his mind that he must be unworthy, I guess.). This seems to be the challenge of everyone who battles to ask for money, or for fair value.
The secret lies in several steps, including distinguishing self worth from market worth.
NEXT TIME: DISTINGUISHING SELF- WORTH FROM MARKET WORTH