Many tenders, of course, are awarded fairly. However, they are awarded in the context of competing offerings from multiple tenderers who have interpreted the requirements the way they see them and have mostly cut their rates to the minimum that will allow them a little profit, so they are never easy to win. If you've ever been involved in a tender, you will also know that it involves a lot of work against rare returns.
So, having had my little rant, here's the point. When something is hard to attain (tenders, love, success, loads of money) it is easy to be tempted not to give it 10 out of 10, because after all, what is the point? If you're not likely to get it anyway, why use all of your energy in pursuit of it?
On the other hand, if you only decide to give say 7 out of 10 in terms of your energy to the project or pursuit, you have automatically reduced your chances of success by at least 30%. If you don't commit fully to your pursuit of love, for instance, because you fear you will be spurned, guess what is likely to happen?
The truth is that, if we really want something, we are required to commit 100% to it and not doubt for a moment that it is attainable, because by giving something less than 100% and doubting ourselves, we end up bringing about the thing we most feared and that caused us to hold back in the first place.
Where are you giving less than 100%? And why?