What would possess a company with such an incredible brand to behave in a way which simply shocks everyone's sense of moral decency? The facts are by now trite, so other than to say they have been pretending to the world that their diesel cars have far lower emission levels than they actually have, and they have done this by way of the use of sophisticated cheating software, I shan't discuss the detail of what they have done.
More importantly, what were they thinking? Is the deadly sin of greed the motivation for that of deceit? One has to think so, but surely with all the grey matter that sits on the executive of VW it might have occurred to someone that:
- What they were doing was dishonest
- They might be found out
- The discovery would ruin the company
- Overnight they and Volkswagen would become pariahs when they were discovered
- What they were doing may have been earning them greater profits, but they were helping f*ck up the world for generations to come, including for their own children and grandchildren