One of his messages comes from his 4 Laws for building a great business. That law is: "Find the Truth". The truth doesn't appear from a balance sheet or income statement: that is just a version of the truth based on history. Vusi says find THE truth, so the question for me is, where and how do you find THE truth, and not only in a business context, because THE truth is applicable to the way in which we live our daily lives as well?
I'm not sure that many businesses can find one big truth about themselves, but there is no question that there are many truths in businesses and Vusi is right: you can't progress unless you are working from the truth.
If you are misleading yourself that you are the best, or the most innovative, or the biggest, or the smartest or any other superlative, you have to remember that even if there is some objective measure of proving that you are right, it is only good for today. There may also be pieces that are factually correct, but have a "so what" feel to them. "We sold more widgets than our nearest competitor last year" may be factually true, but what will you do with that information? That isn't THE truth. There is a deeper place in which we need to delve to get beneath that particular (or any) fact and establish, for instance, that THE truth might be that "We have a sales staff who are obsessed with their jobs and love the company", or else it might be that "We have a sales staff who are being driven mercilessly and they all hate what they do". The sales figures are a version of the truth, but if one of the possibilities is actually THE truth, it will inform very different strategies for what happens next. If you are #Enviroserv, THE only truth is that you are polluting the air and making thousands of people sick in pursuit of corporate profit. Your other truth is that you are out of integrity. Your truth is not that you are making lots of money, or doing your best, or that it's not you. Work from the truth and you'll fix the problem.
So it is at a personal level: What is THE truth about you and your life. You can lie to yourself that everything is "fine" (which it rarely is), or you can tell THE truth about your fears, your dreams, your hopes, your you-ness and what is real in your life.
Working off half-truths and downright lies will send you down the wrong path, especially if they are your reality and at some level you believe them to be true.
THE truth is what equates to Life's reality, to Life just as it is. It isn't your reality, unless that is completely in alignment with Life's reality.
So, to find THE truth, consider how things actually and verifiably are, whether in your business or your personal life, tell, acknowledge and take ownership of THE truth and build off that.
In other words, let's get real.